DIGITAL MARKETING & ADVERTISEMENT WORKSHOP (DMA)
May 2018 – MIDRAND, SOUTH AFRICA, 14 MAY – 18 MAY 2018 – 5 DAYS WORKSHOP
Registration Fees: ZAR931.43 (R1000)
Local: ZAR8,407.34 (R8999)
International: ZAR22,390.98 (R24000)
Local and International Delegates registration plus booking is open due to limited space available:
ALIGN YOUR SKILLS WITH THE NEEDS OF INDUSTRY
Become a Digital Marketing and Advertisement Professional.
Whether you’re a complete beginner, business owner or marketing professional looking to upgrade to digital and advertisement, this workshop is perfect for you.
The Professional workshop in Digital Marketing and advertisement is our cornerstone kind and can provide you with an introduction to key digital and advertisement specialisms, from mobile and social media marketing to Email, PPC and SEO.
HOW STRONG ARE YOUR DIGITAL PLUS ADVERTISEMENT SKILLS?
How much do you know about digital and advertisement marketing?
KICKSTART YOUR CAREER – START HERE:
Digital and Advertisement technologies have changed the way we work, live and communicate. We know this huge shift can pose challenges for your current role. We understand that advancing and progressing your future career is important to you. That’s why we have designed a professional workshop that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a specialist in your field. Become a leader in your industry by becoming a digital marketing and advertisement professional. Your digital and advertisement future awaits. ‘Digital marketing plus Advertisement spend is forecast to reach ZAR3,750.21 billion worldwide by 2020’
A GLOBAL DIGITAL SKILLS CRISIS
The demand for digital marketing and Advertisement expertise significantly outweighs the supply.
We work with digital and Advertisement industry experts to design and develop this workshop that define the digital and Advertisement skills plus capabilities required of today’s professionals. Our workshop deliver best current practice, theory and practical applied skills in digital, advertisement and are recognized and respected across all industry sectors. Gaining a professional experience from the Digital Marketing and Advertisement workshop will ensure you have the essential skills and knowledge needed to excel as a digital advertisement professional. Through a series of comprehensive, structured modules you will know how to integrate key digital tactics and practices into your marketing including advertisement techniques and measure and iterate the success of your digital marketing strategy.
Who is this professional certification for?
- Marketing Executives, Managers, Senior Management
- IT Managers
- Business owners
- Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
- Anyone looking to pursue a career in digital marketing
This program benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital and advertisement tools.
WHAT WILL YOU LEARN?
By earning this certification, you will be able to:
- Increase your website’s visibility through Search Engine Optimization (SEO) techniques
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
- Execute digital display campaigns
- Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
- Use suitable social media channels for different business goals and objectives • Measure and optimize your social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyse and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
PROGRAM LEARNING OUTCOMES
Becoming a Digital Marketing and Advertisement Professional will ensure you are equipped with the tools and skills needed to create a cohesive, effective online marketing strategy. There are ten modules in the program that cover in detail all of the disciplines involved in best practice digital marketing and Advertisement:
- Introduction to Digital Marketing
- Search Marketing: SEO
- Search Marketing: PPC
- Digital Display Advertising (DDA)
- Email Marketing
- Social Media Marketing (Part 1)
- Social Media Marketing (Part 2)
- Mobile Marketing
- Strategy & Planning